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2015–2021 PSL forum
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#REDIRECT [[Lookism]]
{{Short description|Defunct 2015–2021 PSL forum where “looksmaxxing” is archived}}
{{About|the defunct forum|the claim that looks are a ranking|[[Lookism]]}}
{{Infobox website
| name      = Lookism.net
| type      = Forum (defunct)
| launched  = June 2015
| owner    = “Victory” (founding admin)
| url      = lookism.net (dead)
}}
'''Lookism.net''' was an English forum launched '''June 2015''' after [[SlutHate]] downtime. It is the '''L''' in [[PSL forums]]. Tagline in the living years: aesthetics, red pill, masculinity. Subforums included Looksmaxxing, Moneymaxxing, Rate Me, and a “Shitty Advice” carry-over. Know Your Meme dates the word '''looksmaxxing''' to this board in 2015 (Looksmaxxing forum category archived 3 July 2015; domain created 27 June).<ref name="kym">{{cite web |url=https://knowyourmeme.com/memes/looksmaxxing |title=Looksmaxxing |website=Know Your Meme |access-date=10 September 2026}}</ref>


Founding admin went by '''Victory'''. Later years were admin war: a user '''Zesto''' is widely blamed in scene timelines for a 2019 vandalism/dox episode; the board shut and sputtered, briefly returned without him, and is treated as '''dead by around December 2021'''. Traffic had already leaked to [[Looksmax.org]] (founded 2018). A 2021 paper still counted Lookism among the large English incel-adjacent boards of 2020, with on the order of 10,000 members and millions of posts.<ref name="pelzer">{{cite journal |title=Toxic language in online incel communities |journal=SN Social Sciences |year=2021 |url=https://link.springer.com/article/10.1007/s43545-021-00220-8 |access-date=10 September 2026}}</ref>
Not the Korean webtoon ''Lookism''. Not this encyclopedia.
== See also ==
* [[Lookism]] — the claim
* [[PSL forums]]
* [[Looksmax.org]]
* [[Looksmaxxing]]
== References ==
{{Reflist}}
[[Category:Websites]]
[[Category:History]]
[[Category:Looksmaxxing]]

Latest revision as of 08:39, 10 September 2026

This article is about the defunct forum. For the claim that looks are a ranking, see [[Lookism]].
Lookism.net
Type Forum (defunct)
Owner “Victory” (founding admin)
Launched June 2015
URL lookism.net (dead)


Lookism.net was an English forum launched June 2015 after SlutHate downtime. It is the L in PSL forums. Tagline in the living years: aesthetics, red pill, masculinity. Subforums included Looksmaxxing, Moneymaxxing, Rate Me, and a “Shitty Advice” carry-over. Know Your Meme dates the word looksmaxxing to this board in 2015 (Looksmaxxing forum category archived 3 July 2015; domain created 27 June).[1]

Founding admin went by Victory. Later years were admin war: a user Zesto is widely blamed in scene timelines for a 2019 vandalism/dox episode; the board shut and sputtered, briefly returned without him, and is treated as dead by around December 2021. Traffic had already leaked to Looksmax.org (founded 2018). A 2021 paper still counted Lookism among the large English incel-adjacent boards of 2020, with on the order of 10,000 members and millions of posts.[2]

Not the Korean webtoon Lookism. Not this encyclopedia.

See also

References

  1. ↑ Looksmaxxing. Know Your Meme. Retrieved 10 September 2026.
  2. ↑ "Toxic language in online incel communities". SN Social Sciences. 2021. Retrieved 10 September 2026.